Cross-border e-commerce, or the buying and selling of goods and services across international borders through online platforms, has gained significant popularity in recent years. It allows businesses to expand their market reach beyond domestic boundaries and consumers to access a wider range of products from around the world. With the rapid growth of cross-border e-commerce, it becomes crucial to understand its English name to facilitate communication and establish a global presence.The English name for cross-border e-commerce is, as the name suggests, “cross-border e-commerce.” This term accurately reflects the nature of the business, emphasizing its international character and the use of online platforms for conducting transactions. Unlike some business concepts that have specific translation equivalents in English, cross-border e-commerce has retained its original name due to its global recognition and association with the digital economy.The term “cross-border e-commerce” also serves as a clear distinction from traditional e-commerce, which primarily focuses on domestic transactions. By incorporating the phrase “cross-border,” businesses and consumers immediately understand that the transactions involve international trade and may potentially include customs duties, taxation, and varied legal and regulatory implications.The English name for cross-border e-commerce not only simplifies communication between different stakeholders but also helps businesses establish a strong global presence. Using the term “cross-border e-commerce” in marketing materials, websites, and social media channels can attract international customers and build trust. As this term has become widely known and accepted in the global business community, it is easier for businesses to connect with potential partners and engage in cross-border collaborations.In conclusion, the English name for cross-border e-commerce is “cross-border e-commerce.” This name accurately reflects its nature and distinguishes it from traditional e-commerce. Understanding and using this term is essential in today’s global marketplace to facilitate communication, establish a global presence, and tap into the growing opportunities offered by cross-border e-commerce.。