Cross-border e-commerce has flourished in recent years, thanks to advancements in technology and the ease of online transactions. The ability for consumers to shop from anywhere in the world has created an opportunity for businesses to reach new markets and increase their revenue. However, with this opportunity comes challenges, such as language barriers. Therefore, it is important for businesses to choose an appropriate English name to effectively communicate their offerings and establish brand recognition.When choosing an English name for a cross-border e-commerce business, it is important to consider the target audience. The name should be easy to pronounce and remember, while still reflecting the nature of the business. It should also be culturally sensitive and appropriate, as certain words or phrases may hold different meanings or connotations in different countries. For example, the name “Amazon” is commonly used in many English-speaking countries, but it may not be suitable in other cultures where the word has a different meaning.An effective English name can also be a valuable marketing tool. A memorable name that properly conveys the essence of the business can help establish brand credibility and awareness. It can also help set the business apart from competitors and create a unique identity in the market.In conclusion, a cross-border e-commerce business must choose an appropriate English name to effectively reach a global audience. The name should be easy to remember, culturally sensitive, and reflective of the business. A well-chosen name can help establish brand recognition and credibility, further expanding the business’s reach in the international market.。